WSB (750 kHz), Atlanta's commercial AM station, is also known as WSB. It is the flagship station for the Cox Media Group, which is also responsible for the local NBC and ABC television networks. Since the 1940s, WSB is home to the "Atlanta Braves", which is the name of the local Major League Baseball baseball team, as well as the University of Georgia Bulldogs Radio Network. In the early years, WSB was a separate programming entity, with easy listening and popular music formats, but eventually transitioned into a full service broadcast station.
In the 1920s, the Department of Commerce established a second entertainment channel to local broadcasters. The NBC radio network's "Red Network" featured a variety of radio shows, dramas, sports and news. Although WSB wasn't part of the network, it was the first official television affiliate of NBC.
While the WSB list of noteworthy accomplishments is extensive, it's not hard to forget that NBC's red network was one the most innovative in the country. One of the most memorable and original examples is the trademark three tone NBC chimes by WSB. This was the first occasion such chimes were heard within the Atlanta region and could have had the largest impact on the popularity of NBC, NBC’s flagship television network. Also notable is the fact that WSB was the first to carry a "statewide" television news program, which is something that no other local television station has done. Wright Bryan, who was the first war correspondent to cover the D-Day invasion, is another notable WSB alum. Russ Spooner was the first WSB morning host.
WSB's list gimmicks include a wacky nickname and a slew TV-related accolades. WSB, which is located in Atlanta, is the 2nd-oldest television station south of Washington, D.C. WSB-TV first aired on Channel 8 in September 1948. When Cox bought WSB, in 1980 the station was moved to Channel 2 where it was joined by WXIA TV. The acquisition of the Atlanta Hawks was another major coup for WSB, which joined the fray in 1995.
FAQ
How much does it take to advertise on social networks?
This route is not for everyone. You will be charged monthly depending on your time on each platform.
Facebook - $0.10 per 1000 impressions
Twitter - $0.20/1000 impressions (if applicable)
Linkedin - $0.30 per 1,000 impressions if you send out invitations
Instagram: $0.50 per 1,000 impressions
Snapchat - $0.60 per 1,000 impressions ($0.40/user)
YouTube – $0.25 per 1000 views
Tumblr – $0.15 per 1000 impressions for text postings
Pinterest - $0.05 per 1,000 impressions per month
Google + - $0.15-$0.20 per 1 million impressions
Tumblr $0.15- $0.20 for 100,000 impressions
Vimeo - $0.20-$0.25 per 10,000 impressions
Soundcloud - $0.20 - $0.0.25 for 1,000,000 plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg – $0.20 - 0.25 per 1000 diggs
Reddit – $0.20-$0.25 Per 1000 Comments
Wordpress – $0.20--$0.25 Per 500 Comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What is an advertising buyer?
An advertiser buys advertising space on TV, radio, print media, etc.
Advertisers are charged for the time their message will appear.
They don't necessarily seek the best ad; they want to reach their target markets with the most effective ad.
Advertisers may have demographic information such as the age, gender, marital status, income level, occupation, hobbies, and interests of their customers.
Advertisers can use these data to determine the best medium for them. They may decide that direct mail works better with older people.
Advertisers also look at the competition. Advertisers might place their ads near similar businesses if they see them.
In addition, advertisers consider the size of their budget and the amount of time they have to spend their money before it expires.
What is the primary purpose of advertising?
Advertising is not just about selling products; it's also about creating an emotional connection between you and your customers.
Advertising is about communicating ideas and values to people who are already interested in what you have to offer. It's about changing people's attitudes. It's about building connections.
It's all about making people feel good about themselves.
You can't sell to your customers if you don’t know their needs.
So before you start any advertising project, you should first understand your customer's needs and wants, and buying habits.
This allows you to design ads that resonate well with them.
What is advertising?
Advertising is an art. Advertising isn't just about selling products. It's about making emotional connections between people, brands, and each other.
Advertising is about sharing stories and using images for ideas.
You must communicate clearly and persuasively. You must tell a story that is relatable to your target market.
Advertising is therefore distinct from other forms communication such as writing and public speaking.
By creating a successful campaign, you can create your brand identity.
This is how you are memorable. You will be remembered by others.
Radio advertising: What are your options?
It is important that you understand the differences between media. The most important thing to remember is that all forms of media are complementary rather than competitive.
Radio is best used as an extension of television advertising. It can reinforce key messages and provide additional information.
Radio listeners are often not able to handle long TV commercials. Radio ads are often shorter and cheaper.
Why not use social media advertising for your business?
Social Media Marketing is a way to reach customers on social media platforms such as Facebook and Twitter. You can also target specific groups within these networks using keywords.
Because it is cheaper to market online than traditional advertising methods, this advertising method is more cost-effective. This method allows you to develop strong relationships with potential and current clients.
It's simple to begin using social media to promote a business. All you need is a computer or smartphone and access to the Internet.
What do you need to know about print advertising?
Print advertising is a great medium to communicate with customers. Print advertising is used extensively by companies to promote their products or services. The goal is to get the consumer's attention.
Print ads are typically short (1 page) and usually include text, photos, logos, or other graphics. You may also find sound, animation, video and hyperlinks.
The following are the main types print advertisements:
1. Brochures - These are large format printed pieces designed to attract people into stores. They are often filled with colorful images and catchy designs.
2. Catalogues – These are smaller versions to brochures. They are typically sent to customers who have requested information on specific items.
3. Flyers are small pieces or paper distributed at events such concerts and fairs. If they are given out at retail outlets, they can be obtained for free, but you must pay for them.
4. Flyers are also available in posters. They are often displayed on walls, fences, or buildings. They are usually made using computer software programs, which is designed to draw the eye of passersby.
5. Direct mail: These are postcards or letters that are sent directly by post to potential customers. Companies send these out periodically to remind existing customers about their business.
6. Newspaper Ads – These are ads that appear in newspapers or magazines. They can be quite lengthy and often include text as well as images.
Statistics
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
- In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
External Links
How To
How to Advertise on Facebook
Facebook is one of most widely used social media platforms. Facebook is used every month by an estimated 1 billion people. Facebook is therefore one of largest companies worldwide. The popularity of Facebook is mainly due to its unique features such as chat, video calls, games, etc. With a Facebook account, users can post photos, comment, send messages and play games. Facebook offers businesses the ability to promote themselves via advertisements. Advertisements can be text ads, banner ads or sponsored stories.
Facebook advertising is available in two primary ways. The first is to pay advertising. You can also use free methods. These two options will be discussed below.
How to advertise on Facebook with paid options
Paid advertising on Facebook is done by paying Facebook directly for each impression. You can choose to either pay monthly, or annually. There are various types of paid advertising on Facebook. These include:
Text ads - These are similar to regular text ads. Text ads appear above or under the feed, instead of next to newsfeed items.
Banner ads are rectangular images that occupy a full screen page. These ads usually advertise a product or offer.
Promoted Posts: These posts appear at or near the top of your newsfeed. Businesses often promote their products with promoted posts.
Sponsored stories - These short stories have relevant content and are displayed at the top of users’ feeds. These stories are paid for by businesses and brands looking to reach potential customers.
Advertising using Free Options
Free advertising on Facebook is done using the same methods as regular Facebook. These include text ads (banner ads), banner ads, promoted post, sponsored stories and other forms.
However, unlike regular Facebook, you cannot create a custom audience when doing free advertising. Targeting people can only be done based on their age, gender or location.
How to get advertising on Facebook started
First, sign up for a Facebook account if you are interested in advertising on Facebook. This will allow you to access all tools. You can set up your account by following the steps below.
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Click "Create new ad set."
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You can enter a name to create your ad group.
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Select the type you'd like to advertise (text, image, or video).
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You can choose which areas you would like to target.
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Fix the budget amount.
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Select Facebook Audience Network from the drop-down menu.
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Click "Next Step."
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Click "Review & Continue".
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Review your selections before clicking "Continue."
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Complete any additional information.
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Click "Save Changes."
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Wait until your ad-campaign has ended before you start your campaign.
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After your campaign is over, click on "View Ad Statistics".
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See the results of your campaigns.
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Keep going with steps 13-16, until you find the perfect settings for your company.
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Advertise today!