If you are looking for a radio station that specializes in news and talk, KTRH is a great place to start. The station, which is located in Houston Texas has been a local staple for decades. The station's motto is "Houston News, Weather, and Traffic Station". Numerous broadcasting stars have made it their home, including Jim Nantz or Dan Rather. The station broadcasts a variety of syndicated talkers today.
KTRH has been associated with numerous major corporations and organizations in the past. It's been a CBS Radio News station, an ABC News Radio station, and it is now a Fox News Radio station. Dan Rather and Jim Nantz have been regulars there. Currently, the station is owned and operated by iHeartMedia, Inc., which is also affiliated with the Weather Channel.
The station is a 50,000-watt news and talk station that broadcasts 24-hours. The station is primarily based in Houston, but it provides secondary coverage to the areas of southwestern Louisiana, Southeast Texas, and parts of New Orleans. This station is also the main entry point to South Texas' Emergency Alert System.
KTRH's slogan is "Houston's news, weather and traffic station." The station's website is full of statistics and other interesting facts. The station also hosts many other talk and news shows, including "Houston’s morning news", which airs at 5 AM. Jasons Jukebox, which airs on Tuesdays; and All Request Lunch Hour, which airs on Tuesdays. Other programs include Buck Sexton and Clay Travis's show. Another example is the "This Morning, America's First News with Gordon Deal" program, which airs through KPRC.
The station's directional pattern focuses its signal in Houston's Golden Triangle. The station transmits its signal on a clear channel throughout the day. At night, it switches to a more directional pattern. It experimented in progressive rock music when the station moved to a rock format back in 1970s. It still enjoys a strong reputation today as one the most beloved radio stations in America.
KTRH 740 - AM's most watched show, it's certainly not Houston's first news. But it is the "This Morning, America's first news with Gordon Deal." This is if you consider it a good idea for an AM radio station to broadcast the news. KTRH is a popular station with many listeners so advertisers have the chance to make a mark on the station by running sponsored ads.
KTRH has other programming options such as the Michael Berry Show (with Clay Travis, Buck Sexton, and the All Request Lunch Hour). You can also advertise on KTRH's webcast, which is one of the many perks to being a station. This is an opportunity to reach the thousands of people who tune in to KTRH webcasts. A third-party buyer is also available to assist you in your advertising campaign.
FAQ
What do you need to know about print advertising?
Print advertising is a good medium to communicate effectively with consumers. Print advertising is used extensively by companies to promote their products or services. It is designed to attract the attention of the customer.
Print ads are usually one page in length and can include text, images and logos. Print ads can also contain sound, animation, videos, and hyperlinks.
The following categories are the most common types of print advertisements:
1. Brochures: These large-format printed pieces are meant to draw customers into stores. Brochures are filled with eye-catching designs, colorful pictures, and attractive graphics.
2. Catalogues- These are smaller versions and variants of brochures. These are typically sent to customers who ask for specific information.
3. Flyers are small pieces or paper distributed at events such concerts and fairs. They are generally free but must be paid for if they are handed out at retail outlets.
4. Posters – These are larger versions for flyers. They are often displayed on walls, fences, or buildings. They are usually created using computer software programs designed to catch passersby's attention.
5. Direct mail – These are direct mail letters and postcards sent to potential customers. These are sent to customers periodically by businesses to remind them about their business.
6. Newspaper ads - These ads are published in magazines and newspapers. They are usually quite long and contain both text and images.
What is an advertisement campaign?
An advertising campaign is a series of advertisements designed to promote a product or service. It can also refer entirely to the production of such ads.
The Latin word for "to Sell" gives rise to the term "ad". Marcus Terentius Varro (116–27 BC), was the first to make it a verb, meaning "to make sale".
Large companies or agencies usually do advertising campaigns. Advertising campaigns can involve many media types, such as television, radio, print, and the internet.
Advertising campaigns are typically long-lasting and have clear goals. One example is that some campaigns seek to create awareness while others are more focused on increasing sales.
Advertising: What is it?
Advertising is an art. It's not just about selling products. It's about building emotional connections between brands and people.
Advertising is about sharing stories and using images for ideas.
Communication must be clear and persuasive. And you need to tell a story that resonates with your target market.
This makes advertising different from other forms of communication, such as public speaking, writing, or presentations.
You are building a brand identity when you run a successful advertising campaign.
And this is how you become memorable. You are someone people remember.
Why not advertise your business on social media?
Social Media Marketing, or SMM, allows you access customers directly on social networks, such as Facebook, Twitter LinkedIn YouTube YouTube Google+. You can also target certain groups on these networks with keywords.
Because this advertising method costs less online than traditional methods, it's more cost-effective. This allows you to establish strong relationships with current and future clients.
It's easy to start using social media to promote your business. All you need is a computer or smartphone and access to the Internet.
What is branding?
Branding is how you communicate who you are and what you stand for. It is how people remember your name.
Branding is about creating a unique identity that distinguishes your company. A brand isn't just a logo. It also includes everything you do, including your physical appearance as well as the tone of voice that employees use.
A strong brand helps customers feel confident in buying from you because they know exactly what they're getting. It gives customers confidence when choosing your products over the ones of other competitors.
Apple is a good example of a company that has a strong brand. Apple's brand is recognized worldwide for its clean design, high product quality, and great customer support.
Apple's brand is synonymous with technology. Apple is synonymous with technology.
Before you launch a new business, it is worth creating a brand. This will give your company a face and personality.
What are the basics of radio advertising?
Understanding the interactions between different media is essential. All media forms can be considered complementary, rather than competing.
Radio advertising is best when used in conjunction with television. Radio complements television advertising by reinforcing key messages or providing additional information.
Radio listeners often find TV commercials too lengthy. Radio ads tend to be shorter and more affordable.
How can I choose my target audience
Begin with you and your closest friends. Do you not know where to start? Ask yourself "Whom do I want to reach?"
Ask yourself these questions: Who are the most influential people in my industry? What are their biggest challenges? Which are the smartest people working in my field? Where are they located online?
Go back to the beginning when you started your business. What was your motivation for starting? What was your problem and how did it solve?
These answers will allow you to determine who your ideal customers are. You'll also learn more about what makes them tick and why they buy from you.
For clues on who your competitors cater to, check out their websites and social media pages.
Once you've identified your target customers, you'll need to decide which channel(s) to use to reach them. If your company offers services to real estate agents you might make a website that targets home buyers.
A blog that targets small-business owners could be a possibility if you are a software provider.
You could also create a Facebook account for teens if you sell clothing. You could also set up a Twitter account if your restaurant is a business owner to help parents find kid-friendly restaurants.
You have many options to convey your message.
Statistics
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- It's 100% reliant on your website traffic. (quicksprout.com)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
External Links
How To
How do I advertise on Google?
AdWords can be used by businesses to advertise using keywords that they are interested in. First, you need to set up an account. You select a campaign name, set the budget, choose the ad type (text, image, video), and add keywords. Then you bid on those keywords. You only pay if someone clicks on your ads if they come from someone who searched for your targeted keywords. This way, you get paid even when people don't buy anything.
Google offers many tools to help ensure that your ads are effective. These tools include Ads Preferences Manager Manager and Keyword Planner. These will allow you to identify the best options for your company.
A keyword planner allows you to determine the best keywords to use in your campaigns. You can also see how competitive certain keywords are, which will help you decide whether to spend money bidding for them.
Ads Preferences Manager can be used to adjust settings such as the maximum impressions per hour and the minimum price per click.
Analytics allows you to track and compare the performance of your ads with those of other advertisers. You can also view reports showing how well your ads performed compared to others.